SELECTED CASE STUDIES
Global Brand Turnaround
& D2C/Omni-Channel Digital Transformation- Luxury Indie Beauty - CEW Beauty Awards Winner
New Mass Marketing Product Development. Fortune 500 Arches & Halos Brand Experience Strategy for
TARGET Retail
Project Runway Winner, Daniel Vosovic - Achieving Highest Sales with Instagram Experience Strategy and Management
Bespoke Luxury Brand Experience Strategy, Identify, Product Design & Development and D2C Launch Strategy for Influencer
How We Achieved Organic Mass 10 Million Reach Celebrity Endorsement with Instagram Experience Strategy:
New Market Brand Experience Design and Strategy for Multi-Cultural & Motherhood Influencer Led Brand Zay & Zen by Zelagh Kaplan
Warburg NYC, Luxury Real Estate-Instagram, Brand Experience, Social Strategy for NYC’s Top Real Estate Influencer Agents
Ulta, Nailtopia- New Market Brand Experience Strategy & Creative Direction Support for Bio-Sourced Wellness Eco-Conscious Nail Brand
Vision Alignment,
Brand Experience &
Creative Direction
China Market Campaign Creative Direction Concept for Iconic Global Hair Brand Vidal Sassoon
Qualitative & Qualitative Design Thinking, Data Analysis & Future Forecast Innovation Research for Fortune 100 Beauty- Haircare
Coast Salt & Soul Global Rebrand
IKEA “Field of Dreams”
Branded Content Film + Production
VSX FILM - Branded Content
“Earn the Day” / NBC STRONG with Adam Von Rothfelder