MEET CRYSTAL SCHREINER

Born in the middle of a lightning storm in small village with no stoplights called Athens, WI, Crystal took a leap of faith to see what the world had to offer ( originally dreaming of becoming a composer). Much of her inspiration comes from her world travels, as she actually once lived in 6 cities in one year and holds a place in her dancing heart for the discotecas of Espana. She is a seasoned New York Fashion Week photographer, having worked alongside legends like Bill Cunningham shooting the fashionable streets of New York for Refinery29.

Her work has been seen in national publications like Sports Illustrated and ELLE Magazine and she's had pleasure to be part of creative editorial productions teams with brands like Vouge Italia, Glamour Magazine and mega girl-band 5th Harmony. After obtaining a degree in advertising from Maquette University - Post-college, Crystal skipped the 'real world job system,' choose uncertainty and dove into entrepreneurship at the ripe age of 21. She spent a few years launching a small business marketing company (that was featured in Success Magazine) and later moved to Los Angeles for an intensive director's apprenticeship working under internationally renowned music video director Hannah Lux Davis learning and refining her craft in filmmaking, orchestrating visions and assisting the productions for some of the biggest A-List music artists in the world. 

An avid reader about human psychology, love, dreams, holistic living, metaphysics, quantum creativity, philosophy-and of course advertising,  her intrinsic and spontaneous approach to life can be viewed as harmonious, poetic and balanced in chaos- an absolute adventure constantly venturing into the unknown. 

Crystal is a .5% Top Global Social Media Influencer, CEW Award Winning Beauty Brand Designer, Film Director, Innovation Facilitator to Fortune 100 & Billion Dollar CPG Corporations, Executive Experiential Brand Strategist, CXO Advisor

She is known as the #BEAUTYEVERYWHERE girl

Multi-disciplinary business leader, catalyst, concept artist & strategic vision partner, Crystal joins forces with brands she believe in & ignites culture change by design.

She works with startups, global brands, A-List CEOs/celebrities and has lead new market innovation in the beauty space for the largest multi-billion dollar CPG corporation. She has guided a global luxury indie beauty brand turnaround leading digital transformation, strategizing alignment and unison culture change across omni-channel experience internationally in London, Amsterdam, Barcelona, LA, NYC, Philipines.

She recently branded a new market beauty brand now in 550 Target Retail stores and is developing an experiential vision for an eco-sustainable first-to-market new beauty product/concept with Ulta.

Trained by top film directors, having a film portfolio, Crystal thinks like a director & maestro- she is a paradigm designer obsessed with the art & science of beauty. She sees the big vision architecturally and geometrically and audits the details into manifestation.

Translating culture-changing stories into business strategies is her craft. Crystal facilitates first-to-market customer orientated & design-centric brands & develops organizational narratives that produce long term ROI through cultural relevancy precision.

From essence, Crystal orchestrates the creative integrity of leaders & founders’ ideas.

With a directing background in Hollywood & expertise in story, she facilitates paradigm shifts in companies, guiding experiential marketing strategies on all UX touchpoints.

Artist by nature, strategist by trade, she is both highly intuitive & data-driven. Experienced in digital disruption, viral campaigns, & have helped launched ‘Artist of the Year’ A-list popstars and produced the “Indie Beauty Brand of The Year.” she uses energetic & aesthetic analysis, multidisciplinary patterns skills in translation to logistics, cross-checked by global data trends analysis to predict & penetrate whitespace. Crystal loves overseeing the strategic operations plan for creative risk-taking, being conscious of increasing company profitability.

Her personal mission to build heart-felt brands from integrity drives her passion to never stop designing, leading and creating beauty, everywhere - in business this leads to ROI - as she says: “ I increase the bottom line by Experience Design.”

Follow Crystal on Instagram

@crystal.schreiner