LEGEND BY DESIGN
This branded campaign film was part of celebrity fitness trainer, Adam Von Rothfelder’s, personal brand managment and A-list celebrity development in synthesis with his 'Future of Movement’ branded training methodology coined ‘COMO’ for “conscious movement.”
Our personal branding and campaign positioning landed Adam being casted ( and made the ‘face’) personally by executive producer and icon Sylvester Stallone of NBC’s biggest prime time fitness shows.
Learn how we developed a powerful cinematic narrative for Adam to step into his dreams full, how we created a product to share his knowledge and supporting his creative, purposeful desire to evolve fitness and create a cultural change in fitness- all while leaving his legacy to live on forever.
More About “NBC Strong”
Do you like The Biggest Loser but think it would even more entertaining with a few American Ninja Warrior-style killer obstacle courses? Good news: Sylvester Stallone and Gabrielle Reece are about to make your televised fitness competition dreams come true. Their new show, Strong — hosted by Reece and exec produced by Stallone, who narrates the exclusive trailer above — pairs 10 women with frighteningly fit personal trainers who will whip them into shape and compete alongside them in “epic strength and conditioning challenges.” From the look of Strong’s “elimination tower,” this show took some inspiration from Ninja Warrior’s infamous “Mount Midoriyama” course. (Seriously, our abs hurt just watching this.)
From Media Coverage, Yahoo:
COMO NATION:
THE BRAND, THE NEW FITNESS CULTURE,
THE MOVEMENT MOVEMENT
Unique Branded Fitness System
& Evolutionary Fitness Philosophy Positioning
CoMo Nation
A Lifestyle Brand, Coaching & Movement Gym
Exert from SHAPE Magazine Adam Von Rothfelder Feature:
“What exactly is free movement? It's a workout that uses motions your body was inherently designed to do (like crawling, climbing, lifting, and breathing) to make you more mobile, stronger, more balanced, and ultimately optimize your all-around body performance. Von Rothfelder is a former professional MMA fighter, personal trainer, and owner of CoMo in Milwaukee-a unique "movement collective" gym that's all about the free movement method. His method blends strength training, yoga, acrobatics/parkour, and more to create a workout we guaranteed you've never seen before.”
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