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We believe that true beauty is holistic, that the inner qualities and outer qualities must align in order to express the essence of beauty.

We believe beauty brands hold a special key to opening hearts, unleashing happiness and creating a more beautiful world. We believe in beauty that is unseen, and that from the invisible a culture-catalyzing authentic story can be born.

We believe in empowering founders, CEO’s, brand leaders and designer to live the full expression of their beauty brands.

We believe every beauty founder’s story is the foundation to building authentic legacy brands and richly impactful communities.

We believe every vision has a precise design and unique form that wants to emerge in full holistic deign integrity that reflects the authentic unseen narrative or a brand’s truth, bringing this layered and deeply wound vision into the marketplace is our expertise…

BRAND/PRODUCT DEVELOPMENT:

  • Brand name and product titles / brand product story architecture creation

  • Brand voice & direction, including copywriting

  • Brand founder brand identity creation and founder influencer brand strategy

  • Product development + concept

  • Design of brand identity elements and primary & secondary packaging

  • Custom Bottle/Component Design and Production Sourcing

  • Formula development, manufacturing & management, negotiating pricing consulting

  • Ingredients, product, packaging ordering consulting

  • Quality control

  • Product safety testing

  • Cost of goods management consulting

  • Pricing strategy consulting

  • Set up warehouse and fulfillment

  • Product pipeline planning

  • Fact/sell sheets creation

  • Retail Decks

  • Investor Decks

BUSINESS DEVELOPMENT:

  • Brand building + strategy

  • Business consulting

  • Market sizing

  • Developing/executing sales programs

  • Conducting product training

  • Global business development


CREATIVE SERVICES:

  • Content creation – blogging, e-newsletters, social media, copywriting, ghost writing, product copy, etc.

  • Creative branding strategy 

    PRODUCTION:

    • Creative Production — product photography, 3d product design, DIY videos, how-to’s, interviews, creative high-level product films, cinematic brand lifestyle films, emerging media concept and production

RETAIL

  • Retail Concept Design

  • Retail Activations Strategy

BRAND AWARENESS:

  • E-Commerce management (Squarespace and Shopify)

  • D2C Brand Loyalty Experience Strategy

  • Box Delivery Experience and Design

  • Website design (Shopify, Squarespace, Wordpress)

  • PR + influencer outreach

  • Instagram Channel Growth Strategy

  • Social Media Brand Management

  • Build your brand community

  • Event planning + marketing

  • Pop-up activation 

  • Multi-Channel Paid Direct Marketing

  • Press / PR Strategy - editorial placements

 

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